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Hashtags to Handshakes – Getting Business from Twitter
Everyone and their dog is on Twitter (literally, dogs are on Twitter.. But that’s a whole other social issue that I won’t get into right now), and the savvy users even have multiple Twitter handles....
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How to Change Your Luck with Social Media
It’s a St Patty’s Day theme today – and the luck o’ the Irish! If you’ve been monitoring your returns from social media, and those of your competitors, and reaching the conclusion that you haven’t been...
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Get Your ‘Digital Shtuff’ Organised
People are always telling me that they have no time to maintain a social media presence, because finding content on a daily basis is far too much. The main reason I see people fail with...
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Using a Call to Action on Social Media
Ever thought about the real point to your social media channels? If you were to measure your return on investment, how would you do that? Is there a clear ‘sales funnel’ for your fans to go from social...
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Get Out of Your Blogging Rut
Stuck in a rut? One of the biggest challenges a blog faces is content curation. If you have elected to write a weekly blog post, you are now committed to having a topic each week to write about. That’s...
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Should You Be On Every Social Media Channel?
If you are a small business, start-up, or charity, social media is a fantastic marketing platform for you. Compared to the costs (and ROI) of advertising, social media is your best bet for achieving...
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What is Content?
The ‘golden rule’ in the social media world is Content is King. That basically means that a social media platform which supplies good content will be successful. It is the simplest formula in...
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Advertising is Dead.
Consumer faith in advertising is at an all-time low – some statistics putting it as low as 12%. Word of mouth recommendations, however, are consistently above 90%. So as a marketeer you have to wonder:...
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Sales with Social Media?
Sales… Salesmen… Everybody’s favourite! Either you are in sales, or you hate sales (or both, I guess). But most of us have worked in sales at one point – and then there’s the classic adage “we’re all...
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The @Secret_Plumber Disaster – aka How Not To Do Social Media
In case you missed it, there was a wonderful – if not cringe-worthy – episode of entertainment on Twitter this weekend, courtesy of @Secret_Plumber (I would love to put a hyperlink there for you, but...
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